SPILL THE BEANS
OVER A CUPPA

Tell us your brand challenges over a coffee and we promise we can help.

We can even supply the pastries.

Here’s a little taster of Life’s pain-related work.

Gout

Stamp out gout

Our engaging public awareness campaign coordinated with HCP promotion to achieve a common goal: to Stamp Out Gout.

Explore More

Cancer pain

FAST IN, FAST OUT

Our pre-launch campaign focused on the need to quickly treat sudden spikes in cancer pain, paving the way for our product launch campaign.

Explore More

Sore throat

Inflamed

Our wild campaign differentiated Difflam in a relatable, memorable way, while positioning the brand as the sore throat specialists.

Explore More

Migraine

Banish the demon

We created a demonic monster to show how a product’s long-term efficacy could provide sustained relief from hellish symptoms.

Explore More

Gout

Stamp out gout

With no new gout treatments in 40 years and a lack of investment in education, public knowledge was low.

We created an engaging public awareness campaign to complement our promotional HCP campaign and unified them with an empowering goal-oriented headline: Stamp Out Gout.

We utilised prime time TV ads, radio and press ads directing people to a website we developed along with educational roadshows up and down the UK, and a GP pack containing in-surgery posters and leaflets.

Cancer pain

FAST IN, FAST OUT

Breakthrough cancer pain (BTcP) episodes are usually sudden and short-lived but can be excruciating and unpredictable. BTcP can be debilitating and severely limit a patient’s ability to carry out normal daily activities.

We created a prelaunch campaign highlighting the need for a fast-acting, short-lasting pain relief. This laid the foundations for our FAST IN, FAST OUT launch campaign, focusing on the product’s rapid sublingual delivery and MOA, which mimicked the profile of BTcP itself.

We used CGI to highlight the technological development of the medication and differentiate the brand in a crowded market space.

Sore throat

Inflamed

Difflam not only relieves the pain of sore throats but also treats the underlying cause of the pain – inflammation. This MOA differs from other products which tend to only provide a local anaesthetic effect.

We created a series of eye-catching visuals depicting throat inflammation via animals known for their inflating, angry-looking throats.

We launched our striking DTC awareness campaign in cold/flu season encouraging people to visit their pharmacy to ask for Difflam.

Migraine

Banish the demon

Menstrually-associated migraine can be debilitating, with symptoms like throbbing head pain, nausea, and sensitivity to light and sound that can last for days.

We focused on the severity and potential longevity of these migraines. Our campaign showed that the unparalleled half-life and lasting efficacy could keep the demon at bay for the long term.

We created a series of striking visuals to deliver core messages across a whole range of innovative materials, raising brand awareness and educating around migraine.

I have always viewed Life as a strategic partner. Their integration and interactive collaboration with our teams adds greatly to our planning process. They help us consider the wider environment and explore what disease area dynamics truly resonate and are perceived as value with stakeholders. Through their expertise and understanding, Life walks the tightrope between Medical and Commercial teams to meet the needs of our patients, physicians and payers/regulators. Our Life campaigns have showcased their passion, innovation, creativity and daring to be different.

Director of Business Development and Strategic Growth

What truly sets Life apart is their outstanding customer interaction. From the very first meeting, their team is always incredibly responsive, and available to address any questions and concerns promptly. Their dedication to understanding our needs and providing tailored solutions always makes the entire process seamless and stress-free. The professionalism and creativity they bring to every project is what I appreciate most. Their team of experts consistently delivers innovative and impactful solutions that resonate with our target audience. The quality of work always exceeds expectations, and I just know they will deliver an outstanding and thought-provoking result. Thank you Team Life for always bringing your passion and inspiring us to do so too!